Tone Knob

Tone Knob

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Tone Knob
Tone Knob
Can you sum up a brand in one word?

Can you sum up a brand in one word?

tl;dr: oh yes. As long as it's a helluva word.

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Nick Parker
Jan 07, 2022
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Tone Knob
Tone Knob
Can you sum up a brand in one word?
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Hello hello 👋

Happy New go-round-the-sun. I wasn’t due to send a Tone Knob this week – but yesterday I was telling the story you’re about to read to a client, and it occurred to me youze all might like it. (I first shared it in The Notices about a year ago.) It’s a bit different to the usual nerdy dive into a specific tone of voice. But, well, you’ll se…

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