Hey, it's Tone Knob!

Let's nerd out about tone(s) of voice. First up: Lemon.io

Hello hello,

Right. Thanks for letting me into your inbox. Welcome to Tone Knob. The idea is dead simple: each newsletter will share and mull over one brand’s tone of voice, and what makes it tick. Partly to see what brands and writers can learn. But mostly just so’s I can geek out about the craft of it all with anyone who’ll listen.

I’m sure we’ll figure…