It's not wackaging, it's a 'proto-Corynthian homage'.
In which I decide which things from the internet I'm gonna print out and read by the fireside over Christmas, like how Charles Dickens would've been online or something
🙌 Hello hello! Welcome new subscribers and [insert apology here] it’s been a few weeks since I posted. If you’re after access to the archives of all the tone of voice deep dives, check out the footnote at the bottom of this post. 👇
There’s more tone of voice stuff to come in 2025 (for starters, I was a judge at this year’s Brand Impact Awards. Lots to …