Lemonade insurance. So refreshing.

The insurance company putting the squeeze on baffling legalese

Hello hello 👋

This episode is a sort of public service announcement. If you’re into brands and writing you most likely know about these guys already. What’s weird to me is that they haven’t permanently raised the bar for their entire industry – or, indeed, an entire category of writing, full stop.

So I’m partly writing this so you can forward this to co…