Hey! 👋
It’s nearly Christmas and I have The Covids innit. So, just time for a festive TONE KNOB before we all power down for the holidays 🎄 🙌. In 2022, we’ll look at some big questions: what’s the difference between voice and tone, and does it matter? Is a voice better if it’s an emergent property rather than a deliberate choice? And are some brands b…