Mr Blog, and the vanishing art of 'folk-branding'

Here's what happened when Mr Asbury visited all the UK's 'Mr' shops.

Hello hello,

First up, thank you 🙏. Last week’s episode on Jim Smith’s two-decade-performance-art-project-disguised-as-a-brand, Puccino’s Coffee-Shops, was read far and wide and made a few ‘newsletter of the week’ lists. Please do keep sharing the love. 😊

This week’s linguistic geek-out isn’t about a specific brand. It’s about Nick Asbury’s¹ Mr Blog pro…