Scouts

Putting real life into 'skills for life'.

Hello hello 👋

All the tones of voice featured in Tone Knob so far have been box-fresh: voices created from scratch for new brands. It’s easier to get a clear and consistent voice when you start with a blank sheet. Much harder if you’ve been writing in a particular way for donkey’s years, and need to jolt yourselves out of it. This time, a terrific examp…