Tone Knob

Tone Knob

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Tone Knob
Tone Knob
'A passion for intimate waxing'

'A passion for intimate waxing'

Innerbeauty. The eye-wateringly straight-talking salon.

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Nick Parker
Jan 20, 2023
∙ Paid
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Tone Knob
Tone Knob
'A passion for intimate waxing'
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Hello 👋

When I help brands find their tone of voice, I use my Voicebox method. (You can, too.) At the heart of it is the idea of the 11 Primary Voices1 – the foundational styles of brand writing: Simplifier. Firestarter. Neutralizer, etc. Blend them together in endless ways to create an infinite variety of voices. Some combinations turn up frequently. (…

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