'A passion for intimate waxing'
Innerbeauty. The eye-wateringly straight-talking salon.
When I help brands find their tone of voice, I use my Voicebox method. (You can, too.) At the heart of it is the idea of the 11 Primary Voices1 – the foundational styles of brand writing: Simplifier. Firestarter. Neutralizer, etc. Blend them together in endless ways to create an infinite variety of voices. Some combinations turn up frequently. (…