tl;dr: oh yes. As long as it's a helluva word.
Unwanted toys turned into valuable, loveable friends, just with stories.
This ain't no science report...
Pro-pimple skincare brand has got the voice of face-stationery dialled in
Let's nerd out about tone(s) of voice. First up:
This is Tone Knob, a newsletter about Sharing and analysing great examples of brand tone of voice.